Executive Course

Forecasting, Innovation and Technology in the Era of AI

Delivered by Durham University in Collaboration with Westone Global

A forward-looking course for leaders navigating AI, technological change and uncertain market conditions.

About the course

Practical learning for changing conditions.

Forecasts are useful only when they improve a decision. This course explores how leaders can combine evidence, scenarios and judgement without treating uncertainty as certainty.

What it covers

  • Forecasting and its limitations
  • Technology signals and market change
  • Scenario thinking and foresight
  • AI-supported analysis and judgement
  • Decision-making under uncertainty

What you will be able to do

  • Assess when a forecast is decision-useful
  • Interpret emerging technology signals more critically
  • Build and compare credible future scenarios
  • Use AI-supported insight without outsourcing judgement

Who should attend

Executives, strategists, innovation leaders, analysts and professionals responsible for technology-related decisions.

Programme format

Forecasting exercises, scenario development, technology cases and facilitated decision simulations.

Register your interest

Take the next step.

Register your interest and the Westone team will contact you with availability and booking information.

FAQ

Frequently asked questions.

How does Westone begin a new engagement?+

We start with a focused conversation to understand the decision, available evidence, constraints and desired outcome.

Can Westone work with international organisations?+

Yes. Westone is UK-based and works internationally, building the right combination of expertise around each assignment.

How can I discuss a project or course?+

Use the contact form or registration form and the Westone team will respond directly.