Executive Course

Strategic Innovation

Delivered by Durham University in Collaboration with Westone Global

A commercially grounded course about creating and capturing value through purposeful innovation.

Register your interest

About the course

Practical learning for changing conditions.

Innovation becomes strategic when it addresses a meaningful opportunity, fits the organisation and creates value that can be sustained.

What it covers

  • ◆Finding worthwhile opportunities
  • ◆Customer and market insight
  • ◆Innovation portfolios and choices
  • ◆Business models and value creation
  • ◆Testing, learning and scaling

What you will be able to do

  • ◆Identify higher-value innovation opportunities
  • ◆Evaluate ideas against strategic and commercial criteria
  • ◆Design practical tests before major commitment
  • ◆Build a clearer route from concept to scale

Who should attend

Business leaders, innovation teams, product managers, entrepreneurs and professionals responsible for growth or transformation.

Programme format

Practical frameworks, opportunity mapping, case discussion and concept-testing exercises.

Register your interest

Take the next step.

Register your interest and the Westone team will contact you with availability and booking information.

FAQ

Frequently asked questions.

How does Westone begin a new engagement?+

We start with a focused conversation to understand the decision, available evidence, constraints and desired outcome.

Can Westone work with international organisations?+

Yes. Westone is UK-based and works internationally, building the right combination of expertise around each assignment.

How can I discuss a project or course?+

Use the contact form or registration form and the Westone team will respond directly.